Poster Research - NEWSPAPER

From the metro newspaper i came across a poster,
the metro newspaper is given out on a daily basis every morning a newspaper targeted at traingoers on the tube transport, for people who are on the go with some spare minutes to kill on their journey. What i understood was that as the audience are on the go and moving around a lot they need something quick and catchy, easy to read or see, and interpret, something that delivers the message quick and effeciently and isn't a bore. so the poster needs to be attractive, grab attention and should be easily read (text & image wise).